The Burgundian subregion invites business-savvy consumers to play a virtual game called Unlock Chablis to test their knowledge of Chablis and learn more about its outstanding white wines. This innovative offering takes users on an immersive journey, allowing them to explore the rich history, diverse terroirs, and incredible versatility of Chablis wines in an enjoyable and rejuvenating manner.
The game's seamless blend of entertainment and education creates an environment that nurtures curiosity and fosters meaningful connections between gamers and wine connoisseurs alike.
"The idea originally came about as the world moved out of the Covid-19 pandemic, during which everyone – including the wine industry – saw an increased digital presence: whether this was online events, new ways of connecting with each other, or for research and educational purposes," says Paul Espitalié, Chablis Commission of BIVB president.
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
Trend Themes
1. Immersive Wine Games - Winery and liquor brands can create similar niche games or apps for consumer engagement and learning.
2. Digital Education for Wine - Educational programs and online experiences can be a disruptive trend for wineries and the liquor industry.
3. Online Brand Activation Through Immersive Experiences - Gamification of brand experiences, such as online games, can be powerful tools for brand engagement.
Industry Implications
1. Wine and Liquor - Wineries and liquor producers can capitalize on immersive digital experiences and games to engage and educate consumers.
2. Education - Online education and learning platforms can disrupt traditional wine education models and create new opportunities for the industry.
3. Marketing and Advertising - Immersion-driven brand activations and gamified experiences can transform how companies market their products and engage with consumers online.