There is a lot going on in the Celine Spring 2014 ad campaign. Not only is it full of busily patterned fashion designs that resemble, when shot in a group, a modern abstract painting, it is rife with dynamic poses that will put anyone in an energetic mood for the day. Yet for all of the the chic designs and playful poses, the makeup artist (if there even was one) opted to go for a natural look that adds another element to the images.
The Celine Spring 2014 ad campaign was shot in studio against a white backdrop by photographer Juergen Teller,which allowed the vibrant designs stand out even more. It stars top models Daria Werbowy, Julia Nobis, Amanda Murphy and Leona Binx Walton. They were each outfitted by stylist Camilla Nickerson
Dynamically-Posed Fashion Ads
The Celine Spring 2014 Ad Campaign Appears Makeup-Free
Trend Themes
1. Busily-patterned Fashion Designs - Disruptive innovation opportunity: Create customizable clothing with dynamic patterns that can be easily changed to suit different moods and occasions.
2. Dynamic Poses in Fashion Ads - Disruptive innovation opportunity: Develop technology that allows consumers to virtually try on clothing and see how it looks in various dynamic poses.
3. Natural Makeup Look in Fashion Ads - Disruptive innovation opportunity: Invent cosmetics that enhance natural features without the need for heavy makeup, providing a more effortless and healthy look.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrate technology into fashion design processes, enabling designers to create intricate and busily patterned designs more efficiently.
2. Augmented Reality - Disruptive innovation opportunity: Develop augmented reality tools for fashion retailers that allow customers to virtually try on clothing and see themselves in dynamic poses.
3. Natural Cosmetics - Disruptive innovation opportunity: Research and develop natural cosmetic products that enhance natural features without appearing heavy or artificial.