A scorching hot Eva Mendes is posing for the cover of the January 2009 issue of Allure Magazine.
The Cuban-American bombshell is no stranger to sexy photo shoots. Mendes had a Calvin Klein perfume ad banned a few months ago because the adverts were considered to be too racy and risque; the video and the prints featured a nude Mendes sensuously and suggestively rolling around in bed.
Meanwhile, Allure went with a very different look on this cover than the ones we usually expect to see on the glossy. In the shoot, Eva is dressed in a very casual sheer tee shirt accompanied by a pair of beige baggy shorts.
The photos were shot by Michael Thomson.
Dressed-Down Covers
Eva Mendes Rocks a White Tee for Allure Magazine
Trend Themes
1. Casual-style Covers - Disruptive innovation opportunity: Explore new ways to present and showcase celebrities on magazine covers by featuring them in casual and comfortable attire.
2. Controversial Advertisements - Disruptive innovation opportunity: Push boundaries in advertising by creating provocative and polarizing campaigns that generate buzz and attention.
3. Diversifying Celebrity Image - Disruptive innovation opportunity: Break away from traditional glamorous portrayals of celebrities and embrace more natural and relatable images in photo shoots.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce new clothing lines that focus on comfortable and casual styles for everyday wear.
2. Media and Publishing - Disruptive innovation opportunity: Redefine the standards and expectations of magazine covers by featuring unconventional and diverse images that capture the audience's attention.
3. Beauty and Fragrance - Disruptive innovation opportunity: Challenge societal norms and perceptions of beauty by promoting fragrances that celebrate natural and authentic beauty.