Celebrity Roasts

Bob Saget Roast a Viral Event

American stand-up comedian, and actor, Bob Saget was roasted tonight by some of the funniest American stand-up comedians and actors such as Jeffrey Ross, Greg Giraldo, and the legendary Cloris Leachman.

The roast has become viral and searches for "Bob Saget Roast" have been topping the charts of Yahoo all day.  This may be one of the first examples of an explicit roast becoming such a viral event.

Bob Saget shifted his persona from being a father figure on the TV series Full House, and the host of America’s Funnist Videos to one of the most vulgar stand-up comedians who ever hit the stage, making him an easy target of ridicule. He is dirty, rude, and just inappropriate with his jokes. So much so, he admitted it himself. So, it is only natural for such roast to take place.

If you missed tonight’s show, you can check out some of the videos on the Comedy Central website. They are hilarious!
Trend Themes
1. Celebrity Roasts as Viral Event - The success of the Bob Saget Roast as a viral event presents an opportunity for other celebrity roasts to generate even greater media buzz.
2. Shifting Persona for Publicity - The effectiveness of Bob Saget's persona shift from family-friendly TV host to vulgar stand-up comedian suggests that other public figures may benefit from a drastic shift in their public image to generate interest and attention.
3. Online Video Content - The popularity of roast videos on Comedy Central's website showcases an opportunity for businesses and individuals to produce similar content that is easily accessible and shareable online.
Industry Implications
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3. Technology - The popularity of online video content highlights the need for continued advancements in technology to support the creation, distribution, and consumption of digital media content.

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