They don't call Madonna the Material Girl for nothing. The celebrated pop diva has teamed up with Chopard the luxury watch, jewelry, and accessories company once gain (they worked together previously to create some bling bling for Madonna's next to last album and subsequent tour) to create some more bling off course. Luxist says, "Designed by Chopard co-president Caroline Gruosi-Scheufele, Madonna has two sparkly new pieces of jewelry for her latest album "Hard Candy." The album art features a wrestling theme and on it Madonna wears a gold and diamond knuckle ring that says "M-dolla" in 258 brilliant cut white diamonds with a Chopard floating diamond on the "M," and a Happy Diamonds cross necklace featuring 3 diamonds."
Madonna may only have 4 minutes to save the world but I bet your second mortgage that she got plenty of dough for this deal to save about 5 million more kids from Malawi or wherever.
Celebrity Jewelry
Madonna's Hard Candy Bling
Trend Themes
1. Celebrity-made Products - Collaborating with celebrity figures to make products opens up a new market of devoted consumers and marketing opportunities.
2. Personalized/customized Jewelry - Creating personalized pieces of jewelry caters to the increasing demand for unique and individualized goods.
3. Luxury Pop Culture Merchandise - Brands can capitalize on the consumer desire for unique, high-end merchandise associated with pop culture icons.
Industry Implications
1. Luxury Jewelry - Luxury jewelry companies can collaborate with celebrities to create unique pieces of jewelry that appeal to devoted fans and collectors.
2. Entertainment/music - Musicians and entertainment companies can explore opportunities to create merchandise linked to their brand and image, like jewelry and accessories similar to Madonna's.
3. Fashion - Fashion companies can incorporate luxury, personalized jewelry into their collections, marketing to consumers who prioritize unique and personalized accessories.