Avante-garde celebrities' children have been spotted wearing glittering accessories on their shoes. Namely, Shwings by Hollywood-based jewelry designer Sonya Ooten. With celebrity endorsement from stars like Victoria Beckham, Heidi Klum and Gwen Stefani, Shwings have been a popular choice for fashion-forward shoppers.
Shwings serves more than just a decorative purpose. It is no doubt they make stylish statement pieces, but they also are practical because children will never get bored of their shoes. Shwings can be easily switched, mixed and matched. Instead of buying a brand new pair of shoes, parents can now purchase a new pair of Shwings. These smart embellishments shift the attention from shoes to its accessories, lessening the need to buy new shoes.
Cartoonish Shoe Accessories
Shwings are Popular Embellishments for Celebrities' Children
Trend Themes
1. Celebrity-endorsed Shoe Accessories - Opportunity for designers to create unique, celebrity-endorsed shoe accessories that appeal to fashion-forward shoppers and their children.
2. Customizable Shoe Embellishments - Potential for innovative companies to develop customizable shoe embellishments that allow parents to easily switch, mix, and match accessories, reducing the need to buy new shoes.
3. Shift in Shoe Industry Focus - Disruptive opportunity for the shoe industry to shift its focus from selling new shoes to selling innovative and fashionable accessories that can be added to existing footwear.
Industry Implications
1. Fashion Accessories - Innovative fashion accessory companies have the opportunity to capitalize on the trend of shoe accessories by designing and producing unique, customizable embellishments.
2. Children's Fashion - The children's fashion industry can benefit from the popularity of shoe accessories by creating and marketing celebrity-endorsed accessories specifically targeted towards fashion-forward children and their parents.
3. Jewelry Design - Jewelry designers can explore new opportunities by shifting their focus from traditional jewelry to innovative shoe accessories that can be worn and customized by both children and adults.