As CBD-based products become more prevalent in the mainstream market, the beverage industry has entered the market with CBD-Infused sodas. A quarter of Jones Soda is now owned by Heavenly Rx, a "hemp focused subsidiary of SOL," and is launching a new marketing initiative focused on CBD products.
CBD is becoming widely known for its medicinal benefits, and its anti-anxiety and depression-combating properties. "We believe that Heavenly Rx seeking out the Jones brand is a testament to our unique beverages that resonate well with consumers, and we expect their involvement will help accelerate future CBD-infused beverage brand development," Jones Soda chief Jennifer Cue said in a statement.
The launch of CBD-infused sodas by Jones Soda speaks to the social temperate of society and the demand for more cannabis-based products.
CBD-Infused Sodas
Jones Soda Debuted A Fizzy Cannabis Beverage in a Re-Branding Effort
Trend Themes
1. Cbd-infused Beverages - The trend towards CBD-infused beverages presents an opportunity for the beverage industry to target health-conscious consumers seeking new options for functional beverages.
2. Cannabis-based Products - The increasing acceptance of cannabis-based products presents an opportunity for various industries to develop innovative new products for new segments of consumers.
3. CBD Marketing - The growing significance of CBD-based products has created an opportunity for companies to establish a competitive advantage by incorporating them into their marketing efforts.
Industry Implications
1. Beverage - The beverage industry can leverage the trend towards CBD-infused drinks to innovate and capture market share, offering consumers new options for functional beverages.
2. Cannabis - The cannabis industry can partner with other industries and introduce more products with CBD like Jones Soda, expanding their market reach.
3. Marketing - The increasing significance of CBD presents an opportunity for marketers to incorporate these products into their campaigns and establish a competitive advantage.