Calgary's latest professional soccer team 'Calvary FC' worked in collaboration with WestJet on its inaugural home and away kits. President and COO of the team Ian Allison released in a statement that "This iconic Canadian company is headquartered in Calgary, and we are honored to carry the brand on our jerseys across the country. WestJet also serves the players and fans in each of the CPL’s founding markets. For Cavalry FC this is a perfect fit."
In terms of the kits' design, the home kit boasts a red color palette that honors the regiment with inspiration drawn from the regimental flag. This design initiative pays tribute to the sports culture of Calgary and Canada, with a "C" on the back to further mark the concept. The away kit features militaristic design touches with a green palette accompanied by white shorts and green socks. This design honors the military component of the Lord Strathcona's Horse regiment and Calvary FC. The camo print is inspired by the Rocky Mountains and the Alberta Foothills, rounded out with a lucky horseshoe motif at the back.
Airline-Collaborative Soccer Kits
Calvary FC & WestJet Join to Honor the Royal Canadians Regiment
Trend Themes
1. Collaborative Sports Apparel - Opportunity for airlines and sports teams to collaborate on unique and personalized apparel designs.
2. Military-inspired Fashion - Growing trend of incorporating military elements into fashion designs.
3. Regional Brand Promotion - Opportunity for local businesses to develop partnerships with sports teams to promote regional brands.
Industry Implications
1. Sports - New opportunities for sports teams to collaborate with airlines and promote unique merchandise for fans.
2. Fashion - Growing trend of militaristic design elements in fashion, particularly in athletic apparel.
3. Travel - Opportunity for airlines to increase brand recognition and promote local culture by partnering with regional sports teams.