Though Caulipower is best known for its cauliflower crust pizzas, the brand is branching out into the frozen chicken tender space with the debut of 'New Chicken On the Block.'
New Chicken On the Block is the name of Caulipower's new frozen chicken tenders. Unlike other chicken nuggets on the market, Caulipower's version feature a gluten-free coating made from cauliflower. As the brand puts it, "The golden, crispy coating is veggie-forward, packed with cauliflower and other gluten-free goodness, and contains no artificial ingredients." The coated chicken tenders are also baked rather than fried, making them a 'better-for-you' version of a classic frozen food staple.
Available in both Original and Spicy(ish) varieties, the new tenders are great for kids and adults alike.
Cauliflower-Coated Chicken Tenders
Caulipower's 'New Chicken on the Block' Tenders are Gluten-Free
Trend Themes
1. Gluten-free Chicken Tenders - The trend of gluten-free chicken tenders opens up opportunities for healthier frozen food options.
2. Veggie Coatings - The trend of using vegetable alternatives for coatings provides an innovative twist on classic frozen foods.
3. Baked Vs Fried - The trend of baking rather than frying frozen foods offers a healthier alternative without sacrificing taste.
Industry Implications
1. Food Processing - The food processing industry has the opportunity to develop and market a range of gluten-free frozen chicken products.
2. Health Food - The health food industry can innovate by creating more frozen food options that incorporate vegetable-based coatings.
3. Frozen Food - The frozen food industry can explore the development of baked, gluten-free chicken tenders to cater to health-conscious customers.