The Cathedral City Nibbles range is being updated by the cheese brand to help make it more applicable for younger consumers with a more playful approach to branding. The cheese now features packs with a smiling face that is sure to catch the eye of shoppers and be more applicable for families doing their weekly shop. Each bag of the cheese snack also comes with a new pattern on the inside that invites younger consumers to partake in some play and learning by answering questions and mimicking the faces depicted.
Cathedral City Marketing Controller Neil Stewart spoke on the new Cathedral City Nibbles range pack update saying, "Our Nibbles product renovation seeks to address this, with a fun, engaging and appealing pack design, combined with a more sustainable packaging solution so that consumers can feel confident that their product choice is helping to support a more sustainable future for the planet."
Playful Cheese Snack Branding
Cathedral City Nibbles are Showing Off a New Pack Design
Trend Themes
1. Playful Snack Packaging - Opportunity for brands to update their snack packaging with more playful and engaging designs to appeal to younger consumers.
2. Interactive Snack Experience - Opportunity for brands to incorporate interactive and educational elements into snack packaging to provide a more engaging experience for younger consumers.
3. Sustainable Snack Packaging - Opportunity for brands to update their snack packaging with more sustainable materials to appeal to environmentally conscious consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to update their snack packaging to appeal to younger and environmentally conscious consumers.
2. Packaging - Opportunity for packaging companies to develop more sustainable and engaging packaging solutions specifically for the snack industry.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to help brands create more engaging and sustainable snack packaging designs to appeal to younger and environmentally conscious consumers.