Taking inspiration from its quattro four-wheel drive system, Audi created the 'Catch the Unseen' campaign for Instagram.
This unique social media campaign is styled a competition that challenged people to get out and explore the world. Rather than just simply telling people to get outside and take a photo of their adventures, Audi asked people to go out and discover the most unexpected places. To measure the most "unseen" locations, Audi created a system that could identify how far a user's photo is from the location where the nearest geotagged Instagram photo was taken.
The winner of the Catch the Unseen competition managed to capture a photo more than eight miles away from any other geotagged Instagram photo. As a result, the winner was rewarded with a new Audi Q7 to inspire even greater adventures.
Off-Road Exploration Campaigns
Audi's 'Catch the Unseen' Inspires People to Visit Remote Places
Trend Themes
1. Unique Social Media Campaigns - Explore new ways to engage with users on social media platforms through innovative competitions and challenges.
2. Location-based Photo Discovery - Create technology that allows users to discover and capture photos in the most remote and unseen locations.
3. Rewarding User Engagement - Incentivize user participation and engagement by offering valuable rewards and prizes for achieving impressive milestones.
Industry Implications
1. Automotive - Automobile companies can adopt unique social media campaigns like Audi's 'Catch the Unseen' to engage with their audience and promote their brand.
2. Technology - Technology companies can develop location-based photo discovery tools to enhance the user experience and encourage exploration.
3. Marketing and Advertising - Marketing agencies can create reward-based campaigns to motivate user engagement on social media platforms and generate brand awareness.