Adding a unique style to casual outerwear, Snow Peak's 'Camp Field Print' references American-style camping with the artistic design and skill of Japanese kimono makers.
The company creates posh casual outerwear that has a hip look with an upscale price tag. Most of its designs are simplistic and classic, however each year it creates one intriguing print. To do so, the brand employs local craftspeople, this time working with Niigata screen-printers who are extremely talented at what they do.
Even more unique and clever, the print also includes various outdoor products that Snow Peak's itself sells, such as collapsible camping chairs. In this way, the brand not only created a beautiful and artisan product, but managed to integrate self-advertising without losing the shirt, vest or jacket's authentic appeal.
Kimono-Inspired Outerwear
Snow Peak's Casual Outerwear Line Boasts a Camping-in-Japan Aesthetic
Trend Themes
1. Artistic Outerwear - There is a trend for outerwear that incorporates artistic designs, adding a unique and stylish touch.
2. Collaboration with Local Craftspeople - The trend of collaborating with local artisans and craftsmen brings a high level of skill and authenticity to products.
3. Integration of Self-advertising - Brands are finding innovative ways to include self-advertising in their products without compromising their authenticity.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of artistic outerwear to create visually appealing and unique clothing collections.
2. Craftsmanship - The trend of collaborating with local craftspeople opens up opportunities in the craftsmanship industry to showcase their skills and create high-quality products.
3. Marketing and Advertising - The integration of self-advertising into products presents disruptive innovation opportunities for the marketing and advertising industry to develop creative strategies.