To promote the documentary film Coextinction and bring awareness to the need to prevent the extinction of the Southern Resident Orcas, Dr. Bronner's launched limited-edition labels for its 32-ounce Castile Liquid Soaps in Canada. As a presenting partner of the film about the dwindling orca population and the ripple effect it has on other species, Dr. Bronner's created a label that urges people to "Protect Orcas!"
The first-ever limited-edition advocacy soap label for the Canadian market from the brand targets four key actions that people can take in order to help to protect this vulnerable species: supporting Indigenous sovereignty, ending open net salmon farming, removing obsolete dams and stopping fossil fuel pipelines.
These awareness-boosting and action-inspiring labels appear on 85,000 soap bottles from Dr. Bronner's.
Limited-Edition Advocacy Soaps
Dr. Bronner's Castile Liquid Soaps Inspire Action to Save Orcas
Trend Themes
1. Advocacy Soap Labels - The use of limited-edition soap labels as a medium for promoting social and environmental advocacy.
2. Awareness-boosting Campaigns - The use of branded products to raise awareness and inspire action towards a specific cause.
3. Collaborative Marketing Partnerships - The partnership between brands and documentary films to create impactful marketing campaigns.
Industry Implications
1. Soap Manufacturing - The soap manufacturing industry can explore the use of limited-edition advocacy labels to promote social and environmental causes.
2. Film Production - The film production industry can collaborate with brands to create marketing partnerships that raise awareness and inspire action.
3. Environmental Activism - The environmental activism industry can leverage branded products to support and promote specific causes.