Although I don't see myself wearing any of these pieces myself, I was still really excited to see the Cassette Playa 2010 Fall/Winter collection.
Designer and stylist to the stars Carri Munden always comes with something fresh, fearless and fun whenever she creates. The Cassette Playa 2010 Fall/Winter collection is no exception. From jackets that look like they are covered in fanny packs to ankle length men's tops, this is some wild stuff.
Implications - Consumers are looking for products that contain an element from the past. Designs that feature a familiar aspect are appealing to those who want to be reminded of simpler times. Companies attempting to increase their appeal could focus on this when coming out with new items.
Fanny Pack Jackets
The Cassette Playa 2010 Fall/Winter Collection Channels the 80s
Trend Themes
1. 80s-inspired Fashion - Fashion companies can capitalize on the nostalgia trend by creating clothing and accessories that have an 80s-inspired look.
2. Novelty Jackets - Companies can create unique and eye-catching jackets like the fanny pack jacket to gain attention and appeal to consumers who want to stand out.
3. Bold and Risky Designs - Designers can push boundaries and create wild, unconventional fashion pieces that express individuality and break from tradition.
Industry Implications
1. Fashion Design - Fashion designers can utilize nostalgic or novelty concepts in their designs to attract customers looking for something fresh and unique.
2. Retail - Retail companies can capitalize on the novelty trend by carrying bold and unconventional designs that appeal to the fashion-forward consumer.
3. Marketing - Marketing firms can help companies leverage nostalgia and unconventional designs to create marketing campaigns that engage and appeal to a wider audience.