Not only does Cass Luxury Shapewear put emphasis on support and comfort, but the brand also aims to instill some tangible improvements to wearer's skin. Its 'Wear Repair' collection is specifically geared toward that. The capsule consists of bras, tops, bottoms and dresses that are specifically designed to "lift, shape, and smooth" the body of the wearer. However, aside from the traditional qualities of shapewear, Cass Luxury's line boasts an interesting component that sets it apart from other offerings on the market. The brand infuses its garments with "skin-enhancing copper" which works to "improve skin tone and texture" beyond wear.
Cass Luxury Shapewear's copper fabric has been clinically tested and has proven to also work to restore the skin's healthy glow. It is also anti-bacterial, which ensures that smell won't cling to the fabric.
Skin-Enhancing Clothing Ranges
Cass Luxury Shapewear Boasts Support and Skin-Improving Copper
Trend Themes
1. Skin-enhancing Clothing - The integration of skin-enhancing properties into clothing offers an innovative approach to improve the wearer's skin tone and texture.
2. Wear Repair Collection - The development of a collection specifically designed to lift, shape, and smooth the body presents an opportunity for disruptive innovation in the shapewear market.
3. Copper-infused Garments - The infusion of skin-enhancing copper into clothing creates a unique selling point and opens up possibilities for disruptive innovations in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore the integration of skin-enhancing properties into clothing, offering improved benefits for consumers.
2. Beauty - The beauty industry can leverage the skin-improving copper fabric in Cass Luxury Shapewear to develop new skincare products or treatments.
3. Textiles - The textile industry can explore the use of innovative fabrics, like copper-infused materials, to create functional and skin-enhancing clothing.