People are becoming more and more obsessed with both selfies and Snapchat filters, so it's no surprise that there's a camera out there that essentially combines the two: Casio Exilim EX-TR70. It has a special feature that smooths and whitens skin to essentially "beautify" the self-portrait much like a few of the Snapchat filters do.
Currently sold in China, the Casio Exilim EX-TR70 speaks directly to that culture as well, where plastic surgery statistics are through the roof. The feature not only slims the face and makes eyes bigger, it also boasts an Advanced Make-up Mode for photo and video-taking. The most popular selfie camera in the country for obvious reasons, it (or something like it) will surely enter the Western markets sooner than later. After all, it's clear Snapchat is winning.
Surgery-Enhanced Selfies
The Casio Exilim EX-TR70 Appears to Play Off Snapchats Better Filters
Trend Themes
1. Surgery-enhanced Selfies - The trend of using cameras that smooth and enhance the appearance of selfies, similar to Snapchat filters, is on the rise.
2. Plastic Surgery Culture - The trend of high plastic surgery statistics in China is driving the demand for cameras like Casio Exilim EX-TR70 that offer beauty-enhancing features.
3. Rise of Advanced Make-up Mode - The trend of using advanced makeup modes in selfie cameras, like in Casio Exilim EX-TR70, is gaining popularity.
Industry Implications
1. Consumer Electronics - Consumer electronic companies can capitalize on the trend of surgery-enhanced selfies by developing cameras with advanced beauty-enhancing features.
2. Social Media - Social media platforms can benefit from the trend of surgery-enhanced selfies by integrating similar filters and features into their platforms.
3. Beauty and Skin Care - The beauty and skin care industry can find disruptive innovation opportunities by collaborating with camera manufacturers to create beauty-enhancing devices and products.