Youtube Enabled Cameras
The Casio Youtube Capture
Utilizing the YouTube Capture Mode, Casio has struck a deal directly with Youtube to make shooting and posting videos easier than it already is. Two Casio cameras, the EX-S880 and EX-S77, allow for videos to be shot in the ideal format for uploading and displaying on Youtube (640 x 480 resolution). Videos can easily be uploaded to Youtube via a special software. These two cameras are slated to hit retail stores in August. They will display (as will every camera that possesses the YouTube Capture Mode) a special decal.
Trend Themes
1. Youtube-enabled Cameras - Manufacturers may consider integrating Youtube Capture Mode in their cameras, which provides a disruptive innovation opportunity for cameras to facilitate easy uploading and sharing of videos through Youtube.
2. Simplified Video Sharing - There may be a trend towards simplified video sharing technologies, with companies exploring ways to partner with popular video-sharing platforms to simplify the process of uploading and sharing videos online.
3. Vertical Partnerships - A trend of technology companies partnering with social media platforms may be on the horizon, creating opportunities for more integrated video capture, editing, and sharing experiences.
Industry Implications
1. Consumer Electronics - Consumer electronic manufacturers may consider integrating Youtube Capture Mode into their products, potentially creating a new competitive edge in the marketplace.
2. Social Media - Social media companies may look for ways to partner and simplify video sharing for their user base, creating new opportunities for growth and user acquisition.
3. Software Development - Software developers may consider developing new programs and applications that allow for easy uploading and sharing of videos on popular social media platforms to capitalize on the trend of simplified video sharing.