Marketers Drop Money Around London
Carlsberg Don't Do Litter Ad Campaign
This is an interesting idea of guerrilla marketing from Carlsberg beer. The company promoted their “Don't do litter†campaign by dropping £5000 in £10 and £20 notes randomly around London. Each note was slapped with removable stickers that noted “Carlsberg don't do litter. But if they did it would probably be the best litter in the world." The company hopes anyone who's lucky enough to pick up the notes may head to a local market and get a six pack of beer.
Trend Themes
1. Guerrilla Marketing - Opportunity for brands to create unconventional and memorable marketing campaigns that capture consumer attention.
2. Experiential Advertising - Opportunity to engage consumers through immersive and interactive advertising experiences that leave a lasting impression.
3. Brand Activation - Opportunity to create meaningful connections with consumers by bringing the brand to life through unique and interactive experiences.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to explore creative marketing strategies that resonate with consumers.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop innovative campaigns that break through the clutter and make a lasting impact.
3. Consumer Goods - Opportunity for consumer goods brands to leverage unconventional marketing tactics to attract and engage customers.