Drake and CASETiFY have united for the first time to produce a series of rapper-approved tech accessories for fans of the artist. The collaboration includes phone cases and AirPods covers complete with the October’s Very Own (OVO) owl symbol as their primary design. OVO, which has previously collaborated with Suicoke, Playboy, and Disney, was founded by Drake and his two business partners in 2008. Last month, the company debuted its Fall/Winter 2022 collection, which includes a Roots partnership.
With regard to CASETiFY, the tech accessory company has consistently expanded its network of collaborations across industries, most recently in the field of fashion with the South Korean brand ADERERROR. The cases can now be purchased for between $40 and $80 USD on OVO and CASETiFY.
Rapper-Backed Tech Accessories
CASETiFY Debuts its First Collaboration with Drake's OVO Label
Trend Themes
1. Celebrity-branded Tech Accessories - As more celebrities partner with tech accessory companies, there is potential for disruption in the consumer electronics market as fans are likely to purchase products endorsed by their favorite celebs.
2. Fashion-tech Collaborations - The intersection of fashion and tech, like CASETiFY's collaboration with ADERERROR, is a trend that could lead to the development of innovative and unique products that appeal to consumers looking for more stylish tech accessories.
3. Pop Culture-inspired Tech Accessories - As seen with the collaboration between Drake's OVO label and CASETiFY, creating tech accessories that incorporate popular symbols or imagery can be a successful strategy for appealing to fans of pop culture.
Industry Implications
1. Consumer Electronics - Collaborations between tech accessory companies and celebrities could disrupt the market by changing consumer preferences and driving demand for specific types of products.
2. Fashion - Brands in the fashion industry could benefit from collaborating with tech accessory companies to create innovative and stylish products that appeal to consumers looking for more fashionable technology accessories.
3. Entertainment - Pop culture-inspired tech accessories, like those created through the OVO and CASETiFY collaboration, could be a lucrative opportunity for companies in the entertainment industry to expand their brand and reach new audiences.