Downtown Hipster Runways

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The Casely-Hayford Spring/Summer 2015 Show Embodies Edgy Sophistication

The Casely-Hayford Spring/Summer 2015 collection graced the runway stage during London Collections: Men and impressed the label's fans with its effortlessly cool aesthetic.

Channeling downtown artists and hipsters, models took to the stage in relaxed and effortlessly cool pairings that mixed oversized sweatshirts and loose-fitting pants.

Other standouts from the menswear presentation included oversized and weather-proof trench coats, tweed-accented varsity jackets and pinstriped suit sets that married modern styling with sporty undertones.

The Casely-Hayford Spring/Summer 2015 presentation embodies an effortlessly elegant air that is synonymous with today's urban style enthusiast. Each of the label's bold separates marry aesthetics with function and are both comfortable and versatile for everyday life. The label's bold essentials are also easily incorporated into one's existing wardrobe when broken up.
Trend Themes
1. Effortlessly Cool Fashion - The trend of fashion that is both stylish and comfortable, appealing to the modern urban style enthusiast.
2. Sporty Modern Styling - The trend of incorporating sporty elements into modern fashion, providing functional and stylish clothing options.
3. Mix-and-match Essentials - The trend of bold separates that can be easily mixed and matched to create versatile, everyday looks.
Industry Implications
1. Fashion - Opportunity for fashion designers to create clothing that is both stylish and comfortable, incorporating sporty elements and mix-and-match separates.
2. Retail - Opportunity for retailers to market and sell clothing that appeals to the modern urban style enthusiast, providing functional and versatile choices.
3. Marketing and Advertising - Opportunity for marketing and advertising professionals to target the trend of sporty modern styling and the appeal of mix-and-match essentials to attract the attention of desired audiences.

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