Contemporary Collab Tailored Fashion

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Casely-Hayford Joins Sunspel on a Capsule of Relaxed Designs

London-based fashion label Casely-Hayford works in collaboration with Sunspel on a new collection of goods that tap into both contributing efforts' expertise. It nods to the unstructured, yet relaxed shapes that are true to Casely-Hayford in terms of its tailoring cuts, which results in a range full of elevated and modernized traditional tailoring.

There are two jackets that join the capsule boasting unstructured cuts around the chest and shoulder detail. This alludes to a cardigan shape suitable for the season. It is also made in a boxy silhouette for a slightly relaxed straight fit and is partially lined. It is available in either single or double-breasted looks. The jacket pairs well with the two trouser options in relaxed tapered cuts in either a single pleat or elasticated waist.
Trend Themes
1. Collaborative Tailored Fashion - This trend offers opportunities for brands to leverage on each other's expertise to create unique and modernized traditional tailoring.
2. Unstructured Cuts for Relaxed Silhouettes - This trend presents an opportunity for designers to offer relaxed and comfortable fits while still maintaining fullness and style.
3. Elevated Traditional Tailoring - This trend allows for the display of a more traditional and classic look while also incorporating modern and edgy elements.
Industry Implications
1. Fashion Industry - This industry can leverage on collaborative efforts to bring new, trendy and modernized pieces to their customers.
2. Luxury Fashion Industry - This industry can create high-end designs that incorporate traditional and modern elements of tailoring to meet customer preferences.
3. Retail Industry - This industry can offer various styles of tailored pieces that cater to different customer preferences, from traditional to modern.

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