Many health-conscious consumers are seeking out better-for-you, energizing food and beverages, as well as products that have a low environmental impact and cascara tea satisfies both requirements. As coffee is processed, the coffee fruit is removed, dried and brewed just like tea. This coffee husk is no longer just waste from the coffee industry but a beneficial product that's rich in antioxidants and appealing from a sustainability standpoint for both brands and consumers.
Drink Peloton recently launched a new line of ready-to-drink bottled tea beverages made with the coffee fruit, or as the brand describes it, "nature's more powerful superfruit." Peloton Cascara Tea is offered in flavors like Original, Cranberry Lime, Peach Ginger and Apple Pomegranate.
Drink Peloton's simple beverages are crafted with purified water and organic coffee fruit, plus organic cane sugar, natural flavors and citric acid.
Bottled Coffee Fruit Teas
Peloton Cascara Tea is Made with the Antioxidant-Rich Coffee Fruit
Trend Themes
1. Better-for-you Beverages - There is a trend of health-conscious consumers seeking out energizing food and beverages that are better for their well-being.
2. Sustainable Products - Consumers are increasingly interested in products that have a low environmental impact, presenting an opportunity for brands to offer sustainable options.
3. Upcycling Food Waste - The use of coffee fruit husks, which were previously considered waste, as a beneficial ingredient showcases the trend of upcycling food waste and finding innovative uses for by-products.
Industry Implications
1. Beverage Industry - The introduction of bottled coffee fruit teas in the ready-to-drink beverage market presents an opportunity for companies to cater to the demand for better-for-you drinks.
2. Health and Wellness Industry - With the growing interest in better-for-you beverages, the health and wellness industry can tap into the trend by offering products that align with consumers' desire for energy-boosting options.
3. Sustainable Packaging Industry - The development of sustainable bottled tea beverages made with coffee fruit highlights the need for innovative packaging solutions within the sustainable packaging industry.