Casa Mariol, a family owned winery based in Poland, has taken a unique route to attract new business. Similar to the African Health Placement campaign that specifically addressed foreign doctors via a radio that could only be listened to through a stethoscope, Casa Mariol sent out pens filled with their best Cabernet Sauvignon instead of ink to show companies how perfect their fine wine would be as a business gift.
Of course, Casa Mariol's wine was tweaked to reach a consistency that was visible on paper. Therefore, prospective business partners were encouraged to fill out the accompanying order form rather than cracking the pen open and taking a swig. At once innovative and useful, the Casa Mariol wine pens were perfectly tailored to grab people's attention.
Wine-Filled Writing Tools
Winery Casa Mariol Attracts Business Partners with Intoxicating Pens
Trend Themes
1. Unique Advertising Strategies - Casa Mariol's wine-filled pens showcase a creative and attention-grabbing way to promote their business.
2. Product Customization - The customized wine pens offer a unique and personalized gift option for businesses.
3. Multi-functional Promotional Items - The wine pens serve as both writing tools and a sample of Casa Mariol's fine wine, combining utility with branding.
Industry Implications
1. Wine and Spirits - The wine industry can explore new ways to promote their products through innovative advertising techniques, such as using wine-filled pens.
2. Promotional Products - The promotional products industry can capitalize on the trend of customizable and multi-functional items, like Casa Mariol's wine pens, to offer unique and memorable options for businesses.
3. Gift and Corporate Services - Companies in the gift and corporate services industry can consider incorporating customized wine pens, like Casa Mariol's, into their offerings as distinctive business gifts.