There are a lot of magazines in print and online, but this editorial by Huck magazine truly stands out. Illustrated bu Mark Taplin to promote heavy duty winter boots, this short editorial is humorous and innovative.
Huck's type of editorials definitely push magazine editorials forward and invite other magazines to ramp up their game. The gallery above also contains other examples of Taplin's work.
Implications - Magazines are looking for new ways to gain the attention of an audience in an effort to continue readership. With the rise of e-readers and online subscriptions, hard copies of magazines and newspapers need to compete on a different level. By having concepts like cartoon editorials as their content, magazines can draw in consumers.
Cartooned Artvertorials
Huck Magazine Combines Doodles & Editorials
Trend Themes
1. Cartoon Editorials - Magazines are exploring the use of cartoon editorials to engage readers and stand out in a crowded market.
2. Humorous Advertising - Brands can leverage humorous advertising techniques, like illustrated artvertorials, to promote their products in a unique and attention-grabbing way.
3. Innovative Magazine Content - The use of innovative content formats, such as illustrated editorials, allows magazines to differentiate themselves and attract a wider audience.
Industry Implications
1. Magazine Publishing - Magazine publishers can capitalize on the trend of cartoon editorials to rejuvenate their print and online offerings and stay relevant in the digital era.
2. Advertising & Marketing - Advertising agencies can explore incorporating illustrated artvertorials into their campaigns to create more memorable and engaging brand messages.
3. Fashion & Footwear - Fashion and footwear brands can collaborate with illustrators to create cartooned artvertorials that showcase their products in a playful and eye-catching manner.