Style guru and American socialite Olivia Palermo has been made the face of the latest Carrera y Carrera 2013 ad campaign. Romantically elegant and glamorously sophisticated, she brings a lot to the table. Yet bejeweled with statement-making pieces from the Spanish brand's Tesoros del Imperio collection, everything is heightened. It doesn't hurt that she is surrounded with decadence in the form of a luxurious estate and rich colors.
Inspired by the splendor of the Spanish Empire, the Carrera y Carrera 2013 ad campaign is incredibly regal. Palermo reveals, "I think this collection from Carrera y Carrera is absolutely beautiful. I found out what the inspiration was a year ago, and now that I see the final product, I’m very pleased…Both the rings and the earrings this season are very wearable."
Glamorous Socialite Fashion Ads
The Carrera y Carrera 2013 Campaign Stars Olivia Palermo
Trend Themes
1. Luxury Fashion Campaigns - Disruptive innovation opportunity: Incorporating new technologies, such as augmented reality or virtual try-on experiences, into luxury fashion campaigns to enhance the customer experience.
2. Socialite Fashion Icons - Disruptive innovation opportunity: Collaborating with social media influencers and fashion icons to create personalized and authentic marketing campaigns.
3. Inspired-by-history Jewelry Collections - Disruptive innovation opportunity: Utilizing storytelling and historic inspiration to create unique and meaningful jewelry collections that connect with customers on an emotional level.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Exploring new sustainable and ethical practices in luxury fashion production to attract and retain socially conscious customers.
2. Influencer Marketing - Disruptive innovation opportunity: Leveraging AI and machine learning to personalize influencer marketing strategies for individual consumers.
3. Jewelry - Disruptive innovation opportunity: Experimenting with unconventional materials and production techniques to create eco-friendly and affordable jewelry collections.