Hotel Hyundai opens for 14 nights in the Essex countryside with everything powered by Hyundai’s IONIQ 5.
Consumers can finally get a glimpse of the world’s first car-powered hotel, as Hotel Hyundai opens its doors to the public, offering the most unique experience of 2022 by staying in the world’s first car-powered hotel.
The new one-of-a-kind experience, curated by broadcaster and critic Grace Dent, launches as research commissioned by Hyundai found that nearly half (46%) say that sustainability and the environment are more important to them now compared to five years ago when choosing holiday accommodation. A further quarter (25%) are choosing staycations over travelling abroad to reduce their carbon footprint by flying less.
The hotel concept has everything we’ve come to expect of a boutique hotel stay, and more. From a luxury guest suite, full restaurant, and bar, through to a ‘drive-in’ cinema, there’s a luxury experience that people have come to expect from boutique hotel brands.
Branded Car-Powered Hotels
Hyundai Opens Doors to World’s First Car-Powered Hotel
Trend Themes
1. Sustainable Boutique Hotels - The trend towards more sustainable and environmentally conscious boutique hotels presents an opportunity for businesses in the hospitality industry to differentiate themselves and tap into an increasingly important consumer trend.
2. Car-powered Accommodation - This type of accommodation presents an opportunity to develop new and innovative ways of incorporating car technology into hotel design, potentially reducing traditional energy consumption and providing a unique draw for environmentally conscious consumers.
3. Luxury Green Travel - As consumers prioritize eco-friendly travel experiences, the luxury travel industry has an opportunity to incorporate sustainable practices into its offerings while maintaining a high level of luxury and comfort for guests.
Industry Implications
1. Hospitality - The hotel industry has an opportunity to differentiate itself by tapping into the trend of sustainable and environmentally conscious accommodations, which can include incorporating car-powered technology into hotel design.
2. Automotive - The automotive industry can explore new and innovative ways to incorporate its technology into other industries, such as hospitality, to create unique and sustainable experiences for consumers.
3. Luxury Travel - As the trend towards sustainable travel grows, the luxury travel industry can appeal to eco-conscious consumers by incorporating sustainable practices into their offerings, while maintaining a high level of luxury and comfort for guests.