It is 2023 and many brands—one of them is Carne Bollente—are embracing the design ethos of 90s fashion. Yet, still many consumers are still drawn to it because of loving memories and nostalgic ties. Similarly, Carne Bollente dives back into the 90s to pay homage to its trajectory as a brand and to celebrate its resistance to conventionalities.
Carne Bollente's Spring/Summer 2023 capsule features many bold colorways and graphics. For instance, the line sees t-shirts with the slogans "I Love Paris" and "I Love Tokyo." These will be quite familiar to consumers and these two particular designs "celebrate the brand's founders' origins." Elsewhere, Carne Bollente channels cowboy aesthetics. The brand also collaborates with artist Jacques Merle on some garments adorned in freehand drawings.
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Trend Themes
1. Nostalgic-inspired Fashion - Brands in different industries can tap into consumers' nostalgia by incorporating design elements from previous decades into their products or marketing campaigns.
2. Bold Colorways and Graphics - Companies can explore new colorways and graphic designs in their products to increase brand recognition and appeal to a wider audience.
3. Artistic Collaborations - Partnering with artists can bring innovation and creativity to product designs in different industries and attract art enthusiasts as potential customers.
Industry Implications
1. Fashion - Fashion brands can explore nostalgic-inspired designs or collaborate with artists to diversify their product line and attract new customers.
2. Art - Artists can collaborate with fashion brands to showcase their creativity and reach a broader audience beyond the art world.
3. Marketing - Marketing professionals can use nostalgia as a technique to attract and retain customers by incorporating design elements from previous decades into advertising campaigns or promotional materials.