Courtside Couture Captures

Carmen Jalving by Yonathan Baraki is Casually Chic

The photoshoot starring model Carmen Jalving by Yonathan Baraki is stylishly calm. Shot on location at a tennis court, there are no balls flying around or sweaty players dashing from one corner to the next. Instead, the blond beauty stands serenely by the net or surveying from the fence in casually chic ensembles, perspiration free.

Shot in both color and grayscale, the photoshoot starring Carmen Jalving for Yonathan Baraki was styled by. The monotone outfits fit the quiet environment beautifully. Full of slouchy silhouettes and textures, the looks are strangely appropriate in the park, even though they could be described as dressy. It helps that beauty artist Lieke Sylvester has give Jalving tousled tresses and barely-there makeup.
Trend Themes
1. Athleisure Style - The trend of mixing athletic wear with high-end fashion creates disruptive innovation opportunities for apparel brands.
2. Monochrome Fashion - The rise of monochromatic fashion creates disruptive innovation opportunities for designers to experiment with textures and silhouettes.
3. Fashion Photography on Location - The trend of photographing fashion models in unique locations creates disruptive innovation opportunities for photographers to explore new ways of showcasing fashion.
Industry Implications
1. Fashion/apparel Industry - The fashion/apparel industry can take advantage of the athleisure style trend by creating lines that mix athletic wear with high-end fashion.
2. Photography Industry - The photography industry can offer new services for fashion shoots on unique locations to capitalize on the growing trend of showcasing fashion in unconventional settings.
3. Beauty Industry - The beauty industry can explore new minimalist looks, like barely-there makeup and tousled tresses, to complement the monochrome fashion trend.

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