At first glance, these Carl Zeiss Smart Glasses look no different than a regular pair of spectacles. Hidden within its small frame however, are numerous technological capabilities that are seemingly hidden from those around you.
This pair provides readers the ability to see augmented reality, without the discomfort of standing out. The lenses work with a variety of frame styles, with the option of having applications either highly specialized or general. The Carl Zeiss Smart Glasses follows in the footsteps of Google Glass, but is outfitted with a fashionable and discreet twist.
It is unknown whether consumers will be drawn to this pair of smart glasses, as earlier iterations were less popular than many brands and insiders initially thought. Perhaps a stylish and unassuming appearance will do the trick.
Fashionable Smart Glasses
These Stylish Carl Zeiss Smart Glasses Debuted at CES 2016
Trend Themes
1. Fashionable Smart Glasses - The combination of smart technology and fashion is a disruptive innovation opportunity for the eyewear industry.
2. Augmented Reality Glasses - Augmented reality glasses present a trend toward hidden tech that could revolutionize not only the eyewear industry but also the tech industry.
3. Specialized and General Applications - The ability for eyewear to be highly specialized or general, presents opportunities for both custom and scalable products and services
Industry Implications
1. Eyewear Industry - Smart glasses and wearable technology are disrupting the eyewear industry.
2. Tech Industry - Augmented reality technology presents an opportunity for the tech industry to create new AR-based products and services
3. Fashion Industry - Combining fashion and technology creates opportunities for disruption in the fashion industry, particularly in wearable technology.