These magical images from the Carl Kleiner 'Anything Can Fly' campaign are gorgeously simplistic. The attention-grabbing visuals were created by the Stockholm-based still life photographer Carl Kleiner in collaboration with Evelina Kleiner for an Avios campaign. The company is a UK travel reward program similar to Airmiles, hence the ingenius slogan "anything can fly."
Aerial furniture, clothing, food and electronics were all chosen to represent the endless possibility of items that can provide users of Avios with travel points. Kliener managed to transform these chaotically placed products exquisitely providing a side of glamour to everyday items.
Surprisingly, Kliener's literal interpretation of "anything can fly" ends up providing an unexpected perspective for this campaign. Perhaps, a lesson of going back to the basics for advertising is what can be taken away from the incredible captures in the Carl Kleiner Anything Can Fly series.
Aerial Floating Furniture
Reach Sky High with the Carl Kleiner 'Anything Can Fly' Campaign
Trend Themes
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3. Literal Interpretation in Advertising - Opportunity to use literal interpretations of concepts to create unexpected perspectives and capture audience attention.
Industry Implications
1. Furniture Design - Opportunity for furniture designers to incorporate a floating, aerial element into their designs, creating unique and eye-catching pieces.
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3. Photography and Visual Art - Opportunity for photographers and visual artists to experiment with literal interpretations of concepts, creating thought-provoking and visually stunning pieces.