Caribou Coffee Company is a specialty coffee and espresso retailer based in Minnesota. In order to promote its new iced coffee drinks, the company took to the Basilica Block Party music festival.
The temperature was reportedly over 70 degrees, however Caribou Coffee made it snow with a series of machines and the help of Street Factory Media and Legend PR. Once doing so, the company handed out samples of the iced coffees to the gleefully surprised festival attendees. As the event brought in over 25,000 people, it was the perfect opportunity for Caribou Coffee to stage the campaign and spread the word on its refreshing new beverage.
In addition to simulating snow and passing out samples of the drinks, the company used the massive festival screen to showcase an image of the product along with its logo, creating a memorable experience that will aid in selling its products.
Not on front page