The Carhartt WIP FW22 collection has arrived and from the new campaign shots, it's overwhelmingly clear that the brand has tapped into its roots for these new pieces.
Carhartt WIP is an iconic American brand and for its Carhartt WIP FW22 that brand has tapped into its longstanding relationship with music and skateboarding. The new collection includes workwear-inspired jackets in fall-ready paisley prints, along with checkered fleece outerwear, striking brown bomber jackets, black-washed jeans, and even overalls. To style the new collection, Carhartt has tapped South London rapper Flohio, as well as experimental artist Tweaks and members of Carhartt WIP’s European skate team.
The new Carhartt WIP’s FW22 collection will be available on the brand’s website later this month.
Skateboarding-Inspired Winter Collections
The Carhartt WIP FW22 Celebrates Skateboarding Culture
Trend Themes
1. Skateboarding-inspired Workwear - Opportunity for workwear brands to incorporate skateboarding-inspired designs and styles into their products to appeal to a younger demographic.
2. Musical Collaborations in Fashion - Opportunity for fashion brands to collaborate with musicians to create unique campaigns and collections that appeal to fans of both fashion and music.
3. Heritage Brands and Collaborations - Opportunity for heritage brands to collaborate with younger and more diverse artists and influencers to refresh their image and introduce themselves to a new audience.
Industry Implications
1. Fashion - Fashion industry has an opportunity to tap into skateboarding-inspired designs to refresh their products and attract younger customers.
2. Workwear - Workwear industry can benefit from incorporating skateboarding-inspired designs and styles to appeal to a younger demographic.
3. Music - Music industry can benefit from partnering with fashion brands to create unique campaigns and collections that appeal to fans of both music and fashion.