The personalized aesthetic of Care/Of products has now been extended to the online world, with a new Care/Of app that aims to address individual health and wellness goals amid the COVID-19 pandemic.
Routines by Care/Of is an interactive and personalized experience that offers users insight into one's day-to-day. Users set goals for themselves that include drinking water, making the bed, meditating and more. The categories are separated by morning and afternoon, offering a simple break down of the day's goals. Within the app, users are able to track their mood and overall wellbeing. From this scoring, the app pulls insights on what activities are having a positive effect. For example, if the user's mood is lifted on day's when the meditation goal is achieved, the app will make further recommendations.
Personalized Wellness Routine Apps
The Care/of App is Just as Customized as Its Products
Trend Themes
1. Personalized Wellness Apps - Disruptive innovation opportunity: Develop apps that offer personalized health and wellness routines to address individual goals and needs.
2. Interactive Goal-setting Apps - Disruptive innovation opportunity: Create apps that enable users to set and track their goals, with personalized insights and recommendations.
3. Mood-tracking and Wellbeing Apps - Disruptive innovation opportunity: Design apps that allow users to track their mood and overall wellbeing, providing insights on activities that positively impact their emotional state.
Industry Implications
1. Wellness and Fitness Industry - Disruptive innovation opportunity: Integrate personalized wellness apps into the wellness and fitness industry to provide customized experiences for consumers.
2. Healthcare and Telemedicine Industry - Disruptive innovation opportunity: Combine interactive goal-setting apps with healthcare and telemedicine services to deliver personalized health solutions remotely.
3. Mental Health and Self-care Industry - Disruptive innovation opportunity: Develop mood-tracking and wellbeing apps for the mental health and self-care industry, offering insights and recommendations to improve emotional well-being.