Putting an image of a sweater on a shirt may seem silly at first, but once you let the idea sink in, it becomes genius. The Canadian brand Cardigan Kid keeps their style simple and owes it's success to your grandfather's closest. Just a plain one color drawing of a cardigan in high-contrasting flashy hues is all it took for creator Jack Bryan to get his sweater-shirts off the ground and into your wardrobe. The idea is so fun, that it makes me want to kick myself for not thinking of it first.
Recently, Cardigan Kid decided to branch out of their original idea-sweaters on a shirts-and has come up with the groundbreaking concept of putting sweaters on sweaters! To be more specific, the logo of the poorly drawn cardigan can now be purchased on pullover hoodies in a variety of colours.
So when you're walking down the street and someone asks, "Why's there just a picture of a cardigan on your shirt?" You'll have to shake your head in disappointment and explain how you shouldn't have to explain brilliance.
Cardigan Sweatshirts
Cardigan Kid Keeps Their Style Playful and Stylish
Trend Themes
1. Sweater-shirts - Opportunity to innovate by incorporating sweater designs into t-shirts and creating unique fashion pieces.
2. Sweaters on Sweaters - Disruptive potential in the market by introducing sweaters with sweater-inspired logos, offering a playful twist to traditional clothing.
3. Simple Designs - Innovation opportunity to capitalize on the minimalist trend by creating garments with plain, one-color drawings in high-contrasting hues.
Industry Implications
1. Fashion - Fashion brands can explore incorporating sweater designs into different types of garments to create unique and eye-catching designs.
2. Apparel Manufacturing - Opportunity for apparel manufacturers to produce sweater-shirts and explore new materials and techniques for adding sweater logos to garments.
3. Streetwear - Streetwear brands can embrace the trend of incorporating simple and playful designs, such as poorly drawn cardigans, into their clothing lines.