One of the aspects lost when shopping online is the experience of carrying the shopping bag around with your through the streets or mall, so the Birchbox cardboard boxes address this in a modern way.
Focusing on neon colors, floral prints and bold text, the packaging for Birchbox delivery boxes helps to recreate the feeling of actually shopping. The eCommerce packaging is carefully curated to ensure that it's delightful upon receiving and that the consumer doesn't feel as though they have missed out on anything (i.e. shopping in the real world).
The Birchbox cardboard boxes are beautifully designed, which likely increases the probability that they will be inside the home for longer than a regular brown box. This helps to create a stronger sense of cohesion to the brand and perhaps even incite another purchase.
Flamboyant Branded Shipping Boxes
The Birchbox Cardboard Boxes Create eCommerce Prestige
Trend Themes
1. Branded Packaging - Companies can explore using branded packaging to create memorable experiences for customers and strengthen brand association.
2. Ecommerce Experience - Businesses can focus on creating a delightful ecommerce experience for customers through careful curation of packaging, unboxing experiences, and other touchpoints.
3. Visual Design - Incorporating visually stunning designs and bold colors in packaging can create an emotional connection with customers and encourage repeat purchases.
Industry Implications
1. Ecommerce - Ecommerce companies can differentiate themselves by offering an exceptional unboxing experience with visually stunning and branded packaging.
2. Retail - Retail businesses can explore incorporating branded packaging to create memorable in-store experiences and increase brand association with customers.
3. Packaging - Packaging companies can innovate by offering custom branded packaging solutions to businesses looking to create memorable customer experiences.