The current health pandemic has drastically changed the way we interact and do work for the time being and many brands have addressed this with the launch of new features and service modification--Brex, for example, has updated its Card for Startups to better accommodate the necessities of working from home.
While prior to COVID-19, the Brex Card for Startups was primarily used as a way to deal with travel and meal expenses, the updated version allows users to earn "seven points per dollar for remote work tools, three points per dollar on food delivery, two points per dollar on recurring software." The new rewards program also includes some extra discounts such as $100,000 in credits for Amazon Web Services, 25 percent off an annual subscription to Slack, and even 50 percent off a subscription to the annual Dropbox Business Standard.
Work-from-Home Card Rewards
Brex Introduces New Features to Its Card for Startups Amid COVID-19
Trend Themes
1. Remote Work Rewards - Create innovative reward programs that incentivize remote workers with discounts, credits, and points for essential tools and services.
2. Adapting to Work-from-home - Develop products and services specifically designed to meet the needs of remote workers, such as tools, software, and delivery services.
3. Changing Use Cases for Business Cards - Explore new functionalities for business cards that align with the evolving needs of remote work, such as rewards for specific categories like remote work tools and food delivery.
Industry Implications
1. Credit Card and Payment Solutions - Develop credit card solutions that offer specialized rewards and benefits for remote workers and their unique needs.
2. Software and Collaboration Tools - Create or enhance software and collaboration tools tailored for remote work, partnering with companies like Slack and Dropbox to offer exclusive discounts and benefits.
3. Food Delivery Services - Optimize food delivery services to cater to the growing demand for remote workers, establishing partnerships with credit card companies to offer rewards and benefits.