Flow Beverage Corp. recently published its first Sustainability Accounting Standards Board ("SASB") Report covering the brand's 2021 fiscal year and simultaneously announced that it is making moves toward a carbon-neutral e-commerce experience.
Flow is known as one of the fastest-growing premium water companies in North America. As such, the news that the brand is taking steps to do its part for the environment is extremely important. The SASB Report outlines Flow's commitment to eco-conscious practices and helps with crafting future sustainability roadmaps.
The launch of EcoCart, which Flow announced in tandem with the report, ensures a carbon-neutral e-commerce experience for each customer. With each order on Flow's platform, EcoCart donates to carbon emission reduction projects. Customers are also given the opportunity to match Flow's donation.
Carbon-Neutral Ecommerce Purchases
Flow Launches Ecocart as Part of Its Ecommerce Platform
Trend Themes
1. Carbon-neutral Ecommerce - The concept of carbon-neutral e-commerce is becoming more important, leading to the possibility of launching new eco-conscious products and services.
2. Sustainability Reporting - Sustainability reporting is gaining importance as more companies are opting to adopt eco-friendly practices, creating opportunities for innovative solutions to sustainability issues.
3. Donation-based Business Models - The rise of donation-based business models like the EcoCart program, not only helps to reduce carbon emissions but also creates opportunities for other businesses to explore similar models.
Industry Implications
1. E-commerce - E-commerce companies can take advantage of eco-cart features and launch their own carbon-neutral e-commerce platforms, differentiating themselves from competitors.
2. Beverage - Beverage companies can follow Flow's lead by incorporating eco-conscious practices into their production, supply chain, and distribution to reduce their carbon footprint and appeal to customers who value sustainability.
3. Environmental Services - Environmental services companies can partner with e-commerce platforms to provide carbon emission reduction projects in exchange for donations, thus helping to reduce carbon emissions and promote sustainability.