Environmentally-conscious individuals recognize that sustainability depends upon buying locally; however, anyone who's visited the Napa Valley can see that this isn't the sort of business model that keeps smaller wineries in business.
Clif Family Winery and Ranch is part of the same company that produces delicious healthy energy bars. Their winery ships to most states--a smart move for sales, but not necessarily eco-friendly. They've just introduced 'Green My Shipment' to help boost sales without compromising their green business model.
Consumers can add as little as 25 cents to their order, and all proceeds from Green My Shipment go to NativeEnergy and support the Cascade Sierra Solutions Trucking Efficiency Project.
Carbon Offsets for Wine Shipments
Clif Family Winery Introduces 'Green My Shipment'
Trend Themes
1. Local Wine Production - Opportunity to invest in and promote locally-produced wines, reducing the carbon footprint of transportation.
2. Green Shipping Initiatives - Opportunity to develop eco-friendly shipping methods and incentives for businesses in various industries.
3. Consumer Contribution Programs - Opportunity to create programs that allow consumers to contribute to sustainability efforts in exchange for their purchases.
Industry Implications
1. Wine Production - Disruptive innovation potential: Implementing sustainable shipping practices and carbon offset programs in wine production and distribution.
2. Transportation and Logistics - Disruptive innovation potential: Developing and adopting new technologies and practices for eco-friendly shipping and transportation.
3. Consumer Goods - Disruptive innovation potential: Incorporating consumer contribution programs into various sectors, allowing customers to actively support sustainability initiatives.