The Cadbury Caramel Twirl candy bar is a new flavor of the classic treat arriving in the UK to provide consumers with an alternative option to try out in place of the original.
The treat features the familiar, twirly format of the original boasts the distinct flavor of caramel in every bite. Priced at £0.69 each, the bar is being launched by an extensive marketing campaign across digital, social media and PR to help maximize visibility and encourage consumers to try it out.
Brand Manager for Cadbury Twirl at Mondelēz International Frederike Grohmann spoke on the new Cadbury Caramel Twirl candy bar saying, "We’ve seen just how popular flavours are within chocolate singles, in fact when Twirl Orange launched it became Cadbury’s biggest selling single bar. We know Twirl Caramel is going to be a hit with consumers…"
Airy Caramel-Flavored Candy Bars
Cadbury Caramel Twirl is Arriving for a Limited Time
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