Wallet-sized company credentials serve as a reminder of the establishment's specialty, and with branding like these Carabiner business cards, you're sure to be remembered.
This graphic design project was executed by Staci Paul of the University of Wisconsin-Stout and reflects no real company. It is, however, the careful thought that went into the run of pint-sized profiles that makes this undertaking worth repeating for a real business.
The professional IDs are meant to match a metaphorical service called Carabiner Outdoor Connections, which aims to encourage an appreciation of nature locally. Keeping with this environment-loving theme, the creator chose stained birch plywood as her printing medium and cut 80 cards with beveled edges and an engraved logo. The addition of paper labels give the Carabiner business cards an intricate tactile quality.
Carved Lumber Credentials
These Carabiner Business Cards Have a Tactile Timber Appeal
Trend Themes
1. Tactile Business Cards - The use of alternative materials or printing techniques for business cards that create a unique tactile experience can be a disruptive innovation opportunity for printing companies.
2. Environmentally-themed Branding - Branding that reflects an appreciation for nature can be a disruptive innovation opportunity for companies who want to appeal to eco-conscious consumers.
3. Nature-centric Networking - Networking events aimed at connecting individuals interested in outdoor activities can be a disruptive innovation opportunity for event planning companies.
Industry Implications
1. Printing - Printing companies can take advantage of the trend for tactile business cards by offering innovative, sustainable printing materials and techniques.
2. Branding - Branding agencies can take advantage of the trend for environmentally-themed branding by helping companies develop a unique brand identity that incorporates nature.
3. Event Planning - Event planning companies can take advantage of the trend for nature-centric networking by organizing events that cater to individuals with a shared love of outdoor activities.