In order to show off its XC90 SUV, Volvo set up 'Volvo Reality,' a car test drive game that you can virtually experience, provided you download the app and have Google Cardboard on hand.
Volvo turned the inexpensive Google Cardboard into a powerful marketing tool by branding it and sending it out for people to try. The Volvo Reality experience takes you inside the Volvo XC90 SUV in a multi-episode series, showing what it's like to drive the truck in different environments and times of the day. Volvo Reality gives you the chance to look around the entire car from your place in the driver's seat.
The Volvo Reality app is free and you can now also request a Volvo-branded Google Cardboard through the app, although supplies are limited.
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
Trend Themes
1. Virtual Driving Experiences - The rise of virtual driving experiences allows car manufacturers to showcase their vehicles in a more immersive and interactive way.
2. Branded Virtual Reality Marketing - Companies are leveraging inexpensive virtual reality platforms like Google Cardboard to create branded experiences and reach a wider audience.
3. In-car Virtual Reality Entertainment - Automakers are exploring the integration of virtual reality technology into in-car entertainment systems, providing passengers with immersive experiences during their journeys.
Industry Implications
1. Automotive - Car manufacturers can utilize virtual driving experiences to promote their vehicles and attract potential buyers.
2. Marketing - Companies can leverage virtual reality marketing to create unique and engaging brand experiences for their customers.
3. Entertainment - The integration of virtual reality into in-car entertainment systems opens up new opportunities for entertainment companies to create immersive and interactive experiences for passengers.