The new CAPSUL jewelry collection by LA-based entrepreneur Tina Cheng merges technology and jewelry to create bespoke time capsules. Each hand-crafted piece can be customized with unique handwriting, drawings, soundwaves, and dates/roman numerals to create a timeless keepsake.
The CAPSUL collection also allows consumers to upload a photo collage, audio clip, or video memory onto Capsul’s website to generate a unique code to be engraved on their jewelry. Consumers can then scan the code through Capsul’s new proprietary machine-vision mobile app to re-experience the unique moment while on the go.
By merging jewelry with technology, the Capsul collection takes a personalized approach to jewelry by creating digital jewelry that holds a piece of your memory.
Scannable Memory Jewelry
Each Piece of the Capsul Jewelry Collection is a Unique Time Capsule
Trend Themes
1. Memory Jewelry - Jewelry that incorporates personal memories and emotions opens up opportunities for leveraging sentimental values.
2. Bespoke Time Capsules - Personalized jewelry as a time capsule creates a disruption in the jewelry industry by offering a unique way to preserve memories and emotions.
3. Machine Vision Mobile App - The development of a mobile app with machine vision capabilities using unique codes engraved on the jewelry opens up opportunities for data-driven marketing and customer experience.
Industry Implications
1. Jewelry Industry - Incorporating technology into the jewelry-making process offers new design opportunities for the jewelry industry.
2. Personalized Gift Industry - Combining jewelry with personalized memories could provide a new frontier for the gift industry by creating a higher emotional value for consumers.
3. Mobile App Development Industry - Developing mobile apps with machine vision capabilities offers a new frontier for enhancing customer experiences and personalization in various industries.