This new commercial called Canon: Inspired asks what obstacles you would go through to get the perfect picture.
Advertising the new Canon EOS Rebel T4i, Canon: Inspired follows half a dozen avid photographers as they brave the elements, run from animals and travel at high speeds to capture the perfect photograph.
First we see a man in what looks like California, standing on his snowy roof taking a photo of himself and the neighbourhood. He balances on the slippery roof, but gets the shot. Then a photographer is seen running through a field as a massive giraffe follows at a gallop. Also, a man stands in a dark cave shooting the shadows right before dozens of bats emerge and fly all around him.
The commercial closes by showing a montage of the pictures taken in each of those moments.
Daring Photographer Commercials
This Canon: Inspired Commercial Shows Photographers Taking Chances
Trend Themes
1. Extreme Photography - Disruptive innovation opportunity: Creating durable and weatherproof cameras that can withstand extreme conditions for adventurous photographers.
2. Unconventional Shooting Locations - Disruptive innovation opportunity: Develop lightweight and portable camera gear that allows photographers to capture unique shots in challenging environments.
3. Capturing Dynamic Moments - Disruptive innovation opportunity: Integrate advanced image stabilization technology into cameras to capture sharp and clear photos even in fast-paced and unpredictable situations.
Industry Implications
1. Camera Equipment Manufacturers - Disruptive innovation opportunity: Designing and producing camera equipment specifically tailored to the needs of adventurous photographers.
2. Outdoor Adventure Tourism - Disruptive innovation opportunity: Offering guided photography tours and workshops in remote and unconventional locations for photographers seeking unique and thrilling experiences.
3. Action Sports Photography - Disruptive innovation opportunity: Develop specialized camera accessories and lenses that enable photographers to capture high-speed action shots with precision and clarity.