Anheuser-Busch is now producing canned drinking water for flood victims in the United States. After a flood in Texas and Oklahoma left people without fresh water in Cartersville, Georgia, the Anheuser-Busch brewery stopped beer production and began canning drinkable water for victims.
The beer company made a mass batch of 50,000 cans and donated all of them. With delivery assistance from the American Red Cross foundation, the beer brand was able to ensure that the canned drinking water would be delivered to those in need.
Without being asked to partake in aiding the flood victims, Anheuser-Busch took it upon itself to utilize its resources for the greater good. Each can is 12 ounces and they are being packaged in traditional beer cases that come with 24 cans per case.
Relief Water Cans
Anheuser-Busch is Producing Canned Drinking Water for Flood Victims
Trend Themes
1. Canned Drinking Water - The production and donation of canned drinking water by Anheuser-Busch showcases the potential for this trend to address emergency situations and provide clean drinking water in times of need.
2. Disruptive Philanthropy - Anheuser-Busch's proactive response to the flood victims demonstrates the opportunity for companies to leverage their resources and take initiative in providing aid during disasters.
3. Brand Responsibility - Anheuser-Busch's decision to prioritize helping flood victims over beer production highlights the growing importance of corporate social responsibility and its impact on brand reputation.
Industry Implications
1. Brewing - The brewing industry can explore the production and distribution of canned drinking water as a way to diversify their product offerings and contribute to disaster relief efforts.
2. Disaster Relief - The disaster relief industry can benefit from partnerships with beverage companies like Anheuser-Busch to improve the efficiency and effectiveness of delivering essential resources, such as canned drinking water, to affected areas.
3. Corporate Social Responsibility - The corporate social responsibility industry can use Anheuser-Busch's approach as a case study for encouraging businesses to prioritize social impact and contribute to philanthropic causes.