Summer is the perfect season for cold brew coffee, which is why it makes perfect sense that Caribou Coffee would unveil a new lineup of canned cold brew beverages this July.
Caribou Coffee's new canned cold brew beverages consist of the chain's popular Caribou Blend beans, which have been brewed slowly for twelve hours. The coffee is then packaged in premium, ready-to-drink cans with three different varieties to choose from. First up is the Cold Brew Black Coffee, which is great for those who enjoy no-frills cold brew. For those who like something a little bit more sweet, there the Cold Brew Original Crafted infused with cream and a hint of sugar, or the Cold Brew Vanilla Crafted, made with cream and vanilla.
The Cold Brew Black Coffee is available now at all Caribou Coffee locations, while the two sweetened versions can be found as of this September.
Ready-to-Drink Cold Brews
Caribou Coffee Just Unveiled Three New Canned Cold Brew Beverages
Trend Themes
1. Canned Cold Brew Beverages - The rise in popularity of canned cold brew beverages presents an opportunity for innovative packaging and flavor combinations.
2. Premium Ready-to-drink Coffee - The demand for high-quality ready-to-drink coffees offers a chance for companies to market premium coffee products with unique brewing techniques.
3. Cold Brew Varieties - The introduction of new cold brew flavors like infused cream and sugar or vanilla allows for experimentation and customization in the cold brew market.
Industry Implications
1. Beverage - The beverage industry can explore innovative ways to package and market canned cold brew beverages, catering to the growing consumer demand for convenient coffee options.
2. Coffee - Coffee companies can capitalize on the trend of ready-to-drink coffee by offering premium cold brew products that emphasize unique brewing methods and flavor profiles.
3. Packaging - The packaging industry has an opportunity to design functional and visually appealing cans for cold brew beverages, taking into consideration the distinct characteristics of the product.