The new Costa Coffee canned coffees have been unveiled as the first product since the brand was acquired by The Coca-Cola Company and are positions to offer consumers a convenient way to boost their energy. The lineup of canned drinks includes three varieties such as Caramel Latte, Classic Latte and Black Americano, which are all made with the brands Mocha Italia Signature Blend. The drinks speak to the increased demand for convenient caffeinated beverage options as consumers seek out alternative ways to boost their energy levels throughout the day.
The Costa Coffee canned coffees were spoke on by Senior Vice President and President of Global Ventures for Coca-Cola Jennifer Mann who said, "Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality. This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee. The result is a fantastic tasting, ready-to-drink coffee."
Conveniently Prepackaged Coffee Drinks
The New Costa Coffee Canned Coffees Come in Three Varieties
Trend Themes
1. Convenient Prepackaged Beverages - Opportunity for brands to offer consumers ready-to-drink versions of popular beverages, providing convenience and on-the-go consumption.
2. Alternative Energy Boosters - Growing demand for alternative ways to boost energy levels throughout the day, creating opportunities for innovative caffeinated beverage options.
3. Partnerships and Collaborations - Increased collaboration between established brands to leverage each other's strengths and create new product offerings, as seen in the partnership between Costa Coffee and Coca-Cola.
Industry Implications
1. Beverage Manufacturing - Manufacturers can explore the development of prepackaged coffee drinks to meet the rising demand for convenient ready-to-drink caffeinated beverages.
2. Coffee Retail - Coffee retailers can expand their product offerings by partnering with beverage manufacturers to create canned coffee options, tapping into the growing market for alternative energy boosters.
3. Consumer Goods Distribution - Opportunity for distribution companies to expand their reach by partnering with ready-to-drink coffee manufacturers and ensuring widespread availability of the products.