Digital product and brand designer Phillip Fivel Nessen was tasked with creating the branding and packaging design for cannabis-infused recreational chewing gum. What he came up with was an identity that pays homage to the past of marijuana's underground status, but also reflects a newer aesthetic of cultural acceptance and sophistication for the product.
'Plus' is a cannabis-infused legal and medical chewing gum from Brooklyn, New York meant to provide a low but still stimulating dose of THC to the user's body. Somewhat resembling a retro cigarette pack, the package features a classic typography done in soothing colors of blue and green.
The standout design element is the multicolored bullseye found on the front and inside of the package that gives a subtle nod to psychedelic roots of the product's active ingredient.
Cannabis-Infused Gum Packaging
This Branding Mixes Classic Typography with Mesmerizing Graphics
Trend Themes
1. Cannabis Marketing - Designers are finding new ways to create cannabis branding that pays homage to its past while reflecting a newer aesthetic of cultural acceptance and sophistication for the product.
2. Functional Packaging - The cannabis industry is seeing a trend towards packaging that is not only visually appealing, but also serves a functional purpose for the product, such as the retro cigarette-style pack for cannabis-infused chewing gum.
3. Multicolored Graphics - Bold and multicolored graphics are becoming more prevalent in cannabis branding, giving a subtle nod to the psychedelic roots of the product's active ingredient.
Industry Implications
1. Cannabis - The cannabis industry can capitalize on the trend of functional packaging and multicolored graphics to create unique branding for their products.
2. Marketing and Advertising - Marketing and advertising agencies can specialize in the growing cannabis industry by creating visually appealing and functional packaging and brand identities for cannabis products.
3. Design - Designers and branding agencies can capitalize on the trend of cannabis marketing and functional packaging to create unique and memorable branding for cannabis products.