The candy hotel room is no longer a thing of one's dreams as Howard Johnson by Wyndham realizes it as the hospitality business celebrates its "largest design-refresh in more than 25 years." To call attention to this milestone, the company facilitated an exclusive two day pop-up in New York City, where individuals were invited to check out what was dubbed 'HoJo's Sweet Escape.'
The candy hotel room boasted design elements that teased the sweet tooth of visitors — from licorice and jellybeans to marshmallows and more. Playful and absolutely whimsical, Howard Johnson by Wyndham taps into the phenomenon of curating vibrant and photo-friendly spaces that invite people to a one-of-a-kind and limited-time experience.
Photo Credits: Diane Bondareff
Candy Hotel Room Activations
Howard Johnson by Wyndham Celebrates Its Design Refresh with a Pop-up
Trend Themes
1. Photo-friendly Hotel Experiences - Opportunity for hotels to create Insta-worthy pop-up spaces that offer one-of-a-kind and limited-time experiences to attract tourists.
2. Whimsical Hospitality Design - Opportunity for the hospitality industry to tap into the phenomenon of playful and imaginative design, using candy-themed elements to appeal to the sweet tooth of visitors.
3. Event-based Marketing - Opportunity for businesses to create exclusive and experiential pop-up events as part of a larger marketing strategy.
Industry Implications
1. Hospitality - Industry professionals can update hotel design to feature candy-themed elements that will appeal to travelers looking for photo opportunities and unique experiences.
2. Marketing - Marketing professionals can use event-based marketing as a strategy to create exclusive, experiential pop-up events that are shareable on social media.
3. Food and Beverage - Innovative food and beverage concepts can be incorporated into hospitality spaces, to create memorable guest experience.