The Candice Lake Sportsgirl campaign for Oyster Mag sparks some cute, sporty urban wear and styling. The spring looks feature models dressed-down in street wear going about everyday business. Mixing a variety of neutrals and bright, eye-popping colors, Lake's campaign encompasses the modern urban fashionista.
Prominently featuring bikes, the girls are depicted in realistic urban biking, strolling or shopping apparel. Lake, a photographer for Vogue, Harper's Bazaar and other major fashion news conglomerates, manages to capture the current, fashionable and realistic while bringing some urban edge and sporty zeal.
Street-Chic Athletica Campaigns
The Candice Lake 'Sportsgirl' Photo Series is Urban-Sporty
Trend Themes
1. Urban Athleisure Wear - Opportunity for fashion companies to create comfortable yet fashionable clothing for the modern urban fashionista.
2. Bike-inspired Fashion - Opportunity for fashion companies to incorporate bikes and biking apparel into their products and marketing campaigns.
3. Street-chic Fashion Photography - Opportunity for fashion companies to showcase urban wear in a realistic and relatable way, similar to Candice Lake's Sportsgirl campaign.
Industry Implications
1. Fashion - Opportunity for fashion companies to create new and innovative products that combine fashion and function for busy urban customers.
2. Sports - Opportunity for sports companies to create products and marketing campaigns that focus on urban sports like biking, running, and walking.
3. Photography - Opportunity for photographers to capture urban fashion in a realistic and relatable way, similar to Candice Lake's Sportsgirl campaign.