'Shake Shack,' the American QSR chain famous for its milkshakes and comfort foods, is hosting a new campaign to compensate consumers with canceled flights. With the tagline "Can't Fly, Have a Fry," Shake Shack seeks to ease some of the more stressful parts of the pandemic at any airport across the United States by providing consumers who show proof of a canceled flight with free french fries.
Shake Shack is committed to improving experiences for consumers, so this marketing campaign is meant to demonstrate this commitment. Consumers who have had their flights canceled at John F. Kennedy airport in New York will only need to show the canceled flight notice, while individuals across the United States will need to take a selfie with their departure gate, post it on social media, and tag Shake Shack's official accounts.
Traveler-Targeted QSR Campaigns
'Shake Shack' Is Giving Consumers Free Fries for Canceled Flights
Trend Themes
1. Traveler-targeted QSR Campaigns - Quick Service Restaurants are focusing on campaigns that appeal specifically to travelers in response to the challenges of the pandemic.
2. Customer Compensation Campaigns - Businesses are leveraging marketing campaigns that offer compensation to customers impacted by pandemic-related service disruptions.
3. Social Media Engagement Initiatives - Businesses are utilizing social media engagement campaigns to promote brand loyalty and improve customer experiences.
Industry Implications
1. Hospitality Industry - Hotels, airlines, and restaurants within the hospitality industry are creating campaigns to improve the experiences of travelers during the pandemic.
2. Food and Beverage Industry - QSRs such as Shake Shack and other food and beverage establishments are pioneering innovative campaigns that improve customer experiences and build brand loyalty.
3. Marketing and Advertising Industry - Businesses in the marketing and advertising industry are developing creative campaigns that provide customer compensation to improve brand perception and grow customer loyalty.